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Smirnoff Launches New Global Campaign

Smirnoff, the world's No.1 vodka brand, announced the global launch of its vibrant new campaign, 'We Do We', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.

Modelo Especial Pushes Bud Light to No.2 in U.S. Beer Rankings

Anheuser-Busch's Bud Light has been dethroned as the No. 1 beer in the U.S. by Modelo Especial, produced by Constellation Brands. Modelo Especial has 8.4%of U.S. retail beer sales in the four weeks ended June 3, while sales of Bud Light fell to

Michelob Ultra Becomes NBA's First Global Beer Partner

Michelob Ultra will be the exclusive worldwide Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, USA Basketball and Basketball Africa League under an agreement between ABInBev and the National Basketball Association. The global expansion builds on the company’s 25-

ABI Stock Slips Again As Influencer Francis Shows No Sign of Ending

Anheuser-Busch InBev stock closed a $53.40, down $1.06 or 1.95%, in New York Stock Exchange trading Wednesday. It's previous high was $66.99 on March 31, so the stock has fallen $13.59, or 20.3% below the March 31 high. That's

1800 Tequila's New 'Taste is Everything' Campaign Launches

1800 Tequila taps 10-time NBA All-Star Carmelo Anthony and Latin Superstar Ozuna to star in a series of cinematic style short films directed by Ricky Saiz and produced in partnership with 1800 Tequila’s creative agency of record 72andSunny. “As the most awarded tequila in the world, 1800

Now, A-B Blames an Ad Agency for Dylan Mulvaney Fracus

Anheuser-Busch seems to dig itself in deeper as it tries to reverse the sales collapse it suffered following an Tik Tok post by Dylan Mulvaney, a transgender Tik Tok influencer. A-B is reportedly blaming a "third-party ad agency" for the partnership with Mulvaney. The agency

Wild Turkey Creative Links Music to 'Trust Your Spirit'

Wild Turkey unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to