Advertising

Buchanan's Blended Scotch Whisky unveiled the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create. With Hispanic

Guinness US unveiled its latest ad campaign — “Singing Pints” anchored by a TV commercial that will run nationally through February. In the brand’s latest effort to hero the zero, the ad, literally features pints of Guinness 0 belting Bonnie Tyler’s hit “Holding Out for a Hero.” Inspired by

"Our 'Vodka from a Different World' campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a place that is celebrated for doing things differently - including how Broken Shed makes our award-winning vodka using only three ingredients, two of them water," said

Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Ky., Limestone Branch Distillery, said it rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: "Always keep the park within reach." Among

Morgan Freeman, the actor, has agreed to become the face of Grand Sicle, the most expensive Champagne Cuvee produced by Laurent Perrier. He will be featured in a new advertising campaign in the U.S., UK, Japan, Germany, Switzerland and Italy, in both print and digital.  In Nigeria, the campaign

In partnership with MTV, BACARDÍ launched a 360-degree campaign that celebrated the 50th anniversary of hip-hop and highlighted the brand’s longstanding roots within the genre. Leading up to and throughout the ceremony, BACARDÍ executed several VMA programs, including: ·       Bacardi x MTV Limited Edition Bottle: Featuring a specialty design that

The brand releases an anthem film, "A Love Letter to Mexico" that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration

In the wake of the Dylon Mulvaney transgender influencer mess, Anheuser-Busch must regret having relinquish its exclusive sponsorship of the Superbowl. If there ever was a time when an advertiser would want to dominate a consumer's mind, this would be it. With 26.8% in the week ended

Former pro football star J.J. Watt is the new face of Miller Lite’s football program. Miller Lite, whose sales volume grew 19% for the 13 weeks that ended Sept. 3, according to Circana multi-outlet and convenience store data, is ready to tackle football season. In addition to its

Jack Daniel's Tennessee Honey is taking its signature urban art and Hip Hop program, Art, Beats + Lyrics, into new frontiers -- including outer space -- with The Verse, the brand's first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of celebrated Black and diverse