Advertising

The Better Business Bureau's National Advertising Division recommended Molson Coors Beverage Co. end the claim that "light beer shouldn't taste like water,  It should taste like beer." Molson Coors said it disagrees with the decision and recommendation of the National Advertising Division and will

Advertising during this year's Super Bowl fueled a 6.4% increase in demand among viewers, accordiing to a just-released study by behavioral research company Veylinx. Where Super Bowl spots increase consumer demand has been a controvery among advertising executives.   The overall increase in consumer demand was driven by

Remy Martin made its Super Bowl debut Sunday, and the spot, which featured Serena Williams, ranked 25th out of 124 ads in the game, according to EDO (Entertainment Data Oracle) ranking.  It "outperformed the median Super Bowl ad by 2.7 times. Of all spirits and beer advertisers during

Molson Coors Beverage Co. wasted little time letting the world know its first Super Bowl ad in more than 30 years emerged a winner: - Ranked as the top beer commercial by Ad Age and Adweek (the only beer brand in Adweek’s top 10) - Earned near-perfect 4.5/

When I moved to New York many decades ago to work at The Wall Street Journal one of the first voices I heard on the radio was that of Dr. Ruth Westheimer.  The 94-year-old sex expert is featured in Whipshots latest creative, "Shots of Pleasure, providing couples with amusing

Bud Light's return to the Super Bowl stage will make the debut of its latest Super Bowl commercial, "Hold," featuring Hollywood it-couple, Miles and Keleigh Teller. "Hold" signals a new era for the Bud Light brand as it looks to reach fans 21+ in

Seagram's 7 Crown American Blended Whiskey (Diageo North America) teamed up with actor and comedian Iliza Shlesinger to launch the new "It's Your Spot" campaign. The new videos from the brand shine a light on the fact that unofficial drinking spots can often become