Corporate Social Responsibility

Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in

Heineken's new 'When You Drive, Never Drink'campaign features the current F1 world champion and Heineken 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences. In the new campaign, the Oracle Red Bull Racing driver

Pronghorn, a company with a mission to cultivate the next generation of Black entrepreneurs and executives in the spirits industry, said it has received a commitment of $200 million to support the company's mission over the next 10 years. Since its founding in 2022, Pronghorn has invested in

The donation of emergency drinking water was delivered to Anheuser-Busch wholesaler partner Ambros Inc. in Tamuning, Guam, who worked alongside the American Red Cross to distribute the resources to the residents of the island. “The American Red Cross is grateful for Anheuser-Busch’s generous donation of drinking water, which is

With Kentucky having a child maltreatment rate three times the national average, Buffalo Trace Distillery has joined with UK Healthcare to form a local mentorship program in Frankfort, Ky., where the distillery is located.   UK Healthcare is the hospitals and clinics of the University of Kentucky. Fathers of Frankfort will

Absolut said it launched Absolut Ally. A multi-pronged, global initiative, Absolut Ally will provide educational resources and monetary donations to champion creating safer and more inclusive spaces for the 21+ LGBTQ+ community, as part of a broader effort to help more people and more places be better allies. Absolut has

BANG (By Appointment Networking Group) Wine Country announces the establishment of the Future Rising Star Hospitality Professionals Scholarship Fund in partnership with the Napa Valley Education Foundation. The scholarship fund is driven by a new BANG initiative to support education and training opportunities for local students looking to flourish as

Spirits advertising and marketing should be placed in media only where at least 73.8%of the audience is reasonably expected to be above the legal purchase age (21+). That's the new standard adopted by three spirits industry trade organizations following release of new 2020 U.S. Census

The Salt River Cleanup has become an annual volunteer day of service for employees of the Four Roses Distillery.  “The water from the Salt River is the largest component in the production of our award-winning bourbon. Its clean, limestone-rich water has been used by distillers to make whiskey for more

Boston Beer Co. (BBC), makers of the iconic Samuel Adams beer, said it was donating $225,000 to the National Black Brewers Association (NB2A.). This donation is timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.