Used Jack Daniel's Barrels Become Christmas Trees, Fund GI Holiday Trips Home

Jack Daniel’s is spreading holiday cheer once again through its annual Barrel Tree sale, which will help junior enlisted service members and their families travel home over the holidays. Barrels from each of the 12 Jack Daniel’s Barrel Trees currently on display across the country will be sold for $150 each beginning today at All proceeds will support the brand’s Operation Ride Home program, which has raised nearly $3 million since 2011 and helped nearly 13,000 people travel home to see loved ones. 

Jack Daniel's runs the program in partnership with the Armed Services YMCA.

“I can’t think of a better way to give our handcrafted whiskey barrels new life than to use them to support our nation’s military community this holiday season,” said Chris Fletcher, Jack Daniel’s Master Distiller. “For every service member and family Operation Ride Home has helped over the years, there are many more who are still waiting to go home and be with their loved ones. We hope our friends will purchase a barrel for an important cause and support those who sacrifice so much.”

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