U.S. Wine Market To Slip 3.5% In 2026: Impact Databank
After peaking at some 344 million 9-liter cases in 2020, the U.S. wine market has endured five straight years of volume declines. That trend is continuing in 2026, with the wine category projected to slip 3.5% to below 300 million cases this year, according to the 2026