Marketing

On premise operators' eyes will be smiling, CGA by NIQ says, on St. Patrick's Day.  That's because the patron saint of Ireland, who brought Christianity to the Emerald Isle, will be bringing increased sales to operators of bars, clubs, restaurants and other on-premise locations. CGA’

Women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? Miller Lite's answer: By dividing women as consumers, objectifying them in their ads, and frankly, putting

Sofia Colluci New Molson Coors Marketing Chief; Pete Marino to Leave Company The new unit, which is expected to unite sales, marketing, innovation, digital capabilities and the company’s non-alcohol and liquor portfolios in the Americas, will be led by Michelle St. Jacques, who will step into a new role

From March 1 to April 2, 2023, consumers nationwide can book a stay in the one-bedroom apartment that draws upon the brand's rich 152-year history and is located adjacent to Old Forester Distillery on Louisville's historic Whiskey Row. The Old Forester Sleepeasy will transport guests to

Beer Institute launched its redesigned website at Beerinstitute.org.  Its streamlined, modern design and upgraded functionality are to provide easy access to essential information on the $331 billion beer industry.  It also provides consumers greater opportunities to advocate for the beer industry with state and federal lawmakers.

Heineken said it is partnering with Oracle Red Bull Racing driver and Dutch global F1 superstar Max Verstappen to champion responsible consumption through a series of "creative activations, including an exciting new gaming initiative: Player 0.0." These new partnerships complement Heineken's existing association with Formula

North Coast Brewing Co. (NCBC), Ft. Bragg, Calif., is offering a virtual craft beer tasting experience. NCBC has partnered with Spyglass to develop and distribute an exclusive virtual beer tasting experience with connoisseurs throughout California. The main attraction is a guided beer tasting of four of their most iconic brews

A recent study by NielsenIQ found 78% of U.S. consumers saying a sustainable lifestyle is important to them, and a 2020 McKinsey U.S. consumer sentiment survey found more than 60% of respondents said they would pay more for a product with sustainable packaging.  But many CPG execs say