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Heineken 0.0 Joins F1 Racing Superstar to Urge Responsible Consumption

Heineken said it is partnering with Oracle Red Bull Racing driver and Dutch global F1 superstar Max Verstappen to champion responsible consumption through a series of "creative activations, including an exciting new gaming initiative: Player 0.0." These new partnerships complement Heineken's existing association with Formula

North Coast Brewing Offers Virtual Tasting

North Coast Brewing Co. (NCBC), Ft. Bragg, Calif., is offering a virtual craft beer tasting experience. NCBC has partnered with Spyglass to develop and distribute an exclusive virtual beer tasting experience with connoisseurs throughout California. The main attraction is a guided beer tasting of four of their most iconic brews

Consumers Say They Care About Sustainability, But Do They Buy the Products?

A recent study by NielsenIQ found 78% of U.S. consumers saying a sustainable lifestyle is important to them, and a 2020 McKinsey U.S. consumer sentiment survey found more than 60% of respondents said they would pay more for a product with sustainable packaging. But many CPG execs say