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Marketing

Smirnoff's Super Bowl LX Plans

After two sold-out merch drops from Kayla Jones and Gavin Mathieu earlier this season, Smirnoff launches the third and final limited-edition drop designed by trailblazing creative and officially licensed NFL designer Aleali May, available nationwide for a limited time. The release caps Smirnoff's season-long designer series and marks

Whiskeyland Debuts Documentary on Old Forester's 156-Year History

A new documentary exploring the 156-year history Old Forester – the only bourbon to exist before, during and after Prohibition – debuts today. The film, by the Balas Brothers of Brooklyn and their Whiskeyland series, is being released to celebrate the return of 1924, Old Forester's 10-year-old age-stated bourbon, part

Will Lowering Prices Boost Sales? Maybe

Bruichladdich Distillery Bringing Scotland to NYC This Winter

La Cienega Vineyard Launches “Tasting Trio” Wine Club

Coravin Launches World's Only Wine by-the-Glass Guide

Korbel, Cookies and Chance to Win Kitchen Aid Mixer

Korbel California Champagne has partnered with nationally celebrated baker and entrepreneur Kelsey Elizabeth to launch Korbel & Cookies, a sparkling new way to celebrate the season. This festive partnership brings together two timeless treats — Korbel’s signature Brut sparkling wine and a limited-edition Brown Sugar Sandwich Cookie – a pairing that’