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El Mayor, Tales of the Cocktail Join to host multi-city industry events, competitions

El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has partnered with master mixologist and industry thought leader Tiffanie Barriere to support Tales on Tour industry events. Tales on Tour is a Tales of the Cocktail Foundation (TOTCF) initiative designed to bring the education, community, and celebration

Remus Bourbon Intros the Remus Bottle Club

The newly established Remus Bottle Club delivers limited edition, hard-to-find bottles every quarter directly to members. This spring's featured shipment is Remus Master Distiller Experimental Series No. 2 Straight Wheat Whiskey – the first wheat whiskey and first finished release from Remus Bourbon. Distilled in 2017 and

Four Roses Launches 'Meet Me with Four Roses'

Four Roses Launches 'Meet Me with Four Roses'

"Meet Me With Four Roses" is a new campaign designed to bring people together for shared moments away from the noise, all over a glass of bourbon. Inspired by Four Roses’ founding love story in 1888, the campaign centers on connection and will serve as a framework for

Ross & Squibb Opens Remus Distiller's Vault

Ross & Squibb Distillery, home of award-winning Remus Bourbon is inviting accounts and bourbon groups to experience the Remus Distiller’s Vault barrel program – and make a barrel pick from Master Distiller Ian Stirsman’s private collection of Remus Straight Bourbon Whiskey aged 7, 9 or 11 years. Stirsman

Busch Light, Bass Pro Shops Collab on Launch of Limited- Edition Collector's Cans

Busch Light, Bass Pro Shops Collab on Launch of Limited- Edition Collector's Cans

Busch Light's first-ever collaboration with Bass Pro Shops, North America’s premier outdoor and conservation company, includes the release of special collector’s edition beer cans celebrating anglers everywhere and the iconic outdoor retailer that outfits them. Showcasing the legendary Bass Pro Shops logo and a bold,

Consumers willing to pay 9.7% sustainability premium, despite cost-of-living, inflation concerns

Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even as cost-of-living and inflationary concerns weigh, according to PwC’s 2024 Voice of the Consumer Survey. The survey, which collected the perspectives of more than 20,000 consumers from across

Stag’s Leap Wine Cellars Marks the 50th Anniversary of Judgment of Paris

Stag’s Leap Wine Cellars marks a milestone year in 2026 as Napa Valley comes together to honor the 50th anniversary of the Judgment of Paris, the historic blind tasting that redefined global perceptions of American wine. The anniversary is shared across a small group of Napa Valley wineries whose