New Products, Partnerships

Patron announced its relationship with Oracle Red Bull Racing at the Miami Grand Prix, sharing the news during the Patron Pit Stop experience on Cinco de Mayo. The Patron Pit Stop featured a showstopping performance from global superstar Becky G, who introduced Oracle Red Bull Racing principal and CEO, Christian

Pulling from the art-filled boutique Draxton Hotel in Detroit's northern metro area as inspiration, Heaven's Door Spirits crafted a unique bourbon exclusively available at Daxton, named Heaven's Door Daxton Single Barrel. This bespoke spirit will be available to enjoy at Daxton's Geode