New Products

For the first time, the iconic Jack Daniel's & Coca-Cola cocktail is available as a ready-to-drink (RTD), pre-mixed cocktail option in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most

The OTR Midori Sour Limited Release is an expressive cocktail that harmonizes Midori Melon Liqueur infused with Japanese melons, smooth vodka, and notes of bright lemon and lime and will be available beginning in April in select markets nationwide for a limited time.

CÎROC Honey Melon will launch with the "No Reservations Needed" campaign, featuring visuals that portray a reimagined country club experience explored through the lens of a diverse group of young adults that challenge the concept of class and exclusivity. "From developing the flavor and making sure it

Scheid Family Wines announced the national debut of Fog & Light Vintage Reserve Paso Robles Cabernet Sauvignon. The new label is a reflection of the critical climatic elements found in the region that are necessary to grow the highest quality wine grapes. Fog & Light is launching this month across

Coors Whiskey Co. is releasing its first bourbon, Barmen 1873 Bourbon, a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, Ky. SRP: $39.99. “We’re meticulous about quality, and Barmen 1873 reflects the care we put into each one of our blends,” says David Coors, who has led

Neshaminy Creek Brewing Co. (Neshaminy Creek) is thrilled to announce Rita’s Fruit Brews, a new line of beers inspired by the iconic Rita’s Italian Ice (Rita’s) brand. The first flavor, Mango, a refreshing seasonal Blonde Ale brewed with mango at an easy-going 5% ABV will launch April

Sugarlands Distilling Co. announced the latest offering in the award-winning craft distillery’s portfolio, Moon Shot Iced Tea, an exclusive product to the New England market. Moon Shot Iced Tea starts with a base of Sugarlands’ signature moonshine and boasts classic iced tea flavors with a hint of black sassafras

Traverse City Whiskey Co. (TCWC), a portfolio of premium whiskeys and bourbon made in Michigan, today unveiled “The Finishing Series,” a set of three types of whiskey (port, cab franc and sherry) finished for up to 12 months in unique wine cases. They are now available for purchase at the

Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey, which was aged for eight years. This special release was created in response to the increased consumer demand for Double Oak whiskey which, according to Nielsen, is growing +18% compared to the overall whiskey category growth of 1% year over

Bud Light is joining forces with Tajín, the #1 chili lime seasoning in both the U.S. and Mexico, and a fan favorite, to launch the new Bud Light Chelada Tajín Chile Limón. Bud Light Chelada and Tajín are also stepping into the ring to connect fans with the passions