New Products

Russell's Reserve (Wild Turkey) continues to explore the impact of the aging environment with its Single Rickhouse 2023 from Camp Nelson F, credited with yielding some of the distillery's most complex whiskeys. Built in the 1940s, the Camp Nelson Rickhouse F sits lower than its peers

Peace Hard Tea, a new innovation from Molson Coors Beverage Co. and Coca-Cola Co., is appearing on store shelves across the Southeast.  It comes in 24-oz. single cans in three flavors, Freedom of Peach, Really Really Razzy, and More Peace More Lemon. Together with the Arnold Palmer Spiked

Blackened Whiskey announces a groundbreaking collaboration with Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, founder of renowned craft whiskey distillery, Rabbit Hole, for the 2023 release of its acclaimed "Masters of Whiskey Series." Together, Blackened Master Distiller & Blender, Rob Dietrich, and Zamanian have created the

Johnnie Walker, the world's No. 1 Scotch Whisky brand1, today unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste. Master Blender Emma Walker joined forces with world-renowned Chef Kei Kobayashi, channelling their years of expertise

RumHaven, a premium spirit made with Caribbean rum and real coconut water, today announced the creation of the Paradise Party Pack - a cocktail kit featuring paradise-worthy essentials to enjoy while watching the highly anticipated Season 9 premiere of Bachelor in Paradise! As part of the brand's strategic

Sagamore Spirit is innovating from grain to herb to glass, with the release of its first-ever liqueur: Sagamore Spirit Amaro. Made with the same 95% rye distillate used in Sagamore Spirit Rye Whiskey, the herbal elixir was developed to perfectly complement the brand's core line of rye