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On-Premise

90% of Consumers in Mexico Visit On Premise to Celebrate Large Sports Events

Special occasions and large sporting events are what draw 87% of Mexican On Premise customers. That's according to a survey of 5,000 Mexican On Premise consumers, CGA by NIQ found. Prior to visits, consumers are now browsing online platforms (80%), including a venue’s social media pages

Phoenix On-Premise Outlets Saw 68.9% Rise in Pour Volume on Big Game Day

That's according to BeerBoard, which notes that nationally, draft beer volume was up 4.1% compared to Super Bowl Sunday 2022. As they celebrated an unforgettable night, and its second title in the past four seasons, Kansas City’s draft volume was up 5.7% when compared to

Total US On Premise Velocity Up +20% Versus Last Year: CGA

Total US On Premise velocity is up 20% versus 2022, and also outpacing pre-COVID-19 levels when compared to the same week in 2020, CGA by NielsenIQ reports. This has been driven by both an uptick in visitation levels, and check value. Daily trends over recent weeks have been

Why Alcohol Sales Might Stop at Madison Square Garden for a Day

James Dolan, executive chairman/CEO of Madison Square Garden, has banned all lawyers involved in active lawsuits against Madison Square Garden, and he's using facial recognition technology to enforce it. Naturally, the lawyers aren't happy, so they've complained to the New York State Liquor

Christmas Day 3d Biggest On-Premise: CGA

Christmas Day was the third biggest Sunday in the US On Premise in 2022, beaten only by Mother’s Day and Father’s Day, while New Year’s Eve saw a velocity uplift of +13% vs the average Saturday – exceeding uplift levels seen in 2021, according to CGA by Nielsen.