Topic
Research
A collection of 47 issues
NielsenIQ Launches Expanded Liquor Channel Open State View
NielsenIQ (NIQ) expanded and enhanced measurement of the Liquor Off Premise Retail Channel by launching Liquor Channel Open State view. This advancement broadens the scope of store coverage, refines universe statistical projections, and expands the measurement to encompass an aggregate of 31 states and Washington, D.C. (non-control markets).
This
IWSR: Wine’s Structural Decline Linked to Changes in Consumption Patterns
Wine consumption has been in decline in its traditional continental European markets for decades, ISWR notes, and for many years that volume decline was offset by growth in markets such as UK, USA, northern Europe, and APAC markets such as Japan, China and Australia.
However, over the past 10 years,