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Wine Market Council Sets New Study on Wine Communication Across Generations
Wine Market Council (WMC) announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen X.”
Identified by WMC members as one of the organization's highest-priority research projects for 2026, the study aims to provide actionable insights into how
Public Awareness of Alcohol-Cancer Link Unchanged: Study
Public awareness of the link between drinking and increased cancer risk remains unchanged since February 2025, with over half of Americans saying that regularly consuming alcohol increases your chances of developing cancer later.
That's the conclusion of a new study by the Annenberg Public Policy Center (APPC) of
Carlsberg Research Unlocks Genetic Code of Hops,May Protect Beer as World Warms
Climate change is putting increased pressure on hop production. In key growing regions, rising temperatures, prolonged droughts and unpredictable weather are affecting both the yield and the quality of the hops harvested.
Now, the Carlsberg Research Laboratory (CRL) has taken a major step to help address that challenge. CRL scientists