Topic
Research
A collection of 52 issues
Memo to Marketers: Focus on the Consumer, Not on the Product
Wine Market Council's New Study Seeks to Understand Younger, Multicultural Consumers
Best Place to Be a Wine Lover? Study Says France, Not U.S.
High-End Millennials Spend More Per Bottle on Wine than Baby Boomers
As Bev/Al Sales Go, So Go Wine Sales
Wine sales are falling because alcoholic beverage sales overall are falling.
Wellness trends and economic belt tightening have played a major role in the overall decline. Of the 34% of Americans who drink wine, only 13% do so exclusively.