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Many Bev/Al Consumers Don't Feel They're Getting Good Value for Fair Prices: Deloitte
Four in 10 U.S. consumers are value seekers – including a quarter of households earning over $400,000. These value seekers intentionally have cut back 20 to 40% on alcohol spending, according to a recent report from Deloitte. They've also cut on-premise alcohol spending at bars and
US Shoppers Ask if a Lower-Priced Product Will Do Job as Well as Premium
US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data
Study Finds Reason Same Wine from Different Regions Tastes Different
Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in Applied and Environmental Microbiology.
The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain