Research

Memo to Marketers: Focus on the Consumer, Not on the Product

Wine Market Council's New Study Seeks to Understand Younger, Multicultural Consumers

Best Place to Be a Wine Lover? Study Says France, Not U.S.

High-End Millennials Spend More Per Bottle on Wine than Baby Boomers

As Bev/Al Sales Go, So Go Wine Sales

Smoking cannabis associated with increased risk of heart attack, stroke: Study

Think Wine is Virtuous? Nutrition Label Info Surprised Many U.S. Consumers