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Surveys

High-End Wine Buyers Precise About Loyalties

The Napa Valley Wine Study, an independent qualitative research project on the psychology of serious Napa wine buyers, has completed 70 in-depth interviews since launching in January 2026. The goal is 250 interviews. Participants are collectors and longtime buyers who spend $100 to $500 or more per bottle, with

Rising Costs = Less Dating, Louis Jadot Survey Finds

Some 56% of Americans say rising costs have reduced how often they go on dates, including 27% who say they've stopped dating altogether to save money, according to new research commissioned by Maison Louis Jadot and conducted by Morning Consult. That 56% includes 27% who say they'

Survey Finds $40B Gap Between How Consumers Discover Alcohol and How They Can Buy It

Sixty-three percent of consumers aged 21 to 34 have purchased alcohol because of social media content, up from 49 to 55% who cited social media as a key discovery source in March 2025. That's according to two national surveys, one in March 2025 (n=1,000) and

Survey Finds Few Drinkers Planned to Stop During Dry January

"The only thing you have to fear is, fear itself." – President Franklin Delano Roosevelt, during his first inaugural address. That seems to be the general theme of a survey by Wine Opinions which there was "scant evidence of intention among U.S. wine drinkers to decrease their

76% of Americans Plan to Celebrate St. Patrick's Day Weekend

(Credit: Julia Kuzenkof/Pexels)

Young Adults Lead View of Bev/Al as Unhealthy

Wine Market Council Sets DTC Benchmark Survey