Young Adults Lead View of Bev/Al as Unhealthy

The Napa Valley Wine Study, an independent qualitative research project on the psychology of serious Napa wine buyers, has completed 70 in-depth interviews since launching in January 2026. The goal is 250 interviews. Participants are collectors and longtime buyers who spend $100 to $500 or more per bottle, with

Some 56% of Americans say rising costs have reduced how often they go on dates, including 27% who say they've stopped dating altogether to save money, according to new research commissioned by Maison Louis Jadot and conducted by Morning Consult. That 56% includes 27% who say they'

Sixty-three percent of consumers aged 21 to 34 have purchased alcohol because of social media content, up from 49 to 55% who cited social media as a key discovery source in March 2025. That's according to two national surveys, one in March 2025 (n=1,000) and