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Weekly Trends

No Significant Rebound Yet as Softness Extends into Mid-May: NIQ

Total alcohol lagged year-earlier levels during the four weeks that ended May 16, NIQ reports. Perhaps even worse news is that Prepared Cocktails are sharing in the weakness. For the last four weeks, ended May 16, Dollar sales reached $8.3 billion, but fell -4.6% from a year
Joel Whitaker 26 May 2026

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