What I'm Reading
Can the World Cup Help the U.S. Beer Industry Kick Its Slump?
Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in. (New York Times)
What We're Reading
[BND] The Beverage Reader
Hawaii is making roads out of fishing nets and plastic waste
Researchers in Hawaii are testing whether washed up fishing nets and household plastic waste can be turned into road surfacing, as the state looks for new ways to deal with marine debris and pressure on landfill space. (Washington Post
The Beverage Reader
Wine in history: Wine gluts
"Next to prohibition, the worst calamity that can happen to a wine economy is overproduction." (The World of Fine Wine)
[BND] What We're Reading --
Good Morning and Happy Saturday. It's March 21, 2026.
Just How Smart Are Plants? Smarter Than We Used to Think, Says Regen Pioneer
On the frontier of the regenerative movement: organic and regenerative leader Jordan Lonborg shared insights on an expanding, ecofriendly movement gaining a toehold. (Organic Wines