Who & What --

Trinchero Family Estates reorganized its internal selling and marketing operation, naming Dave Derby senior vp-chief commercial officer.  He has been with TFE since 1997 and before that was with E&J Gallo.  He will head a unified sales and marketing organization and will continue to report to Bob Torkelson,

John Reardon has been hired as EVP, Breakthru Pennsylvania. He succeeds Christina Desmond, who was promoted to regional president-Central U.S.  Effective June 1, Reardon will report to Will Fulghom, Regional President, East U.S. He joins from E&J Gallo Winery, one of Breakthru's largest supplier

WES Brands, the company launched after the $610 million sale to Diageo of Aviation American Gin, named Shawn Thurman as Chief Executive Officer, as well as a slate of significant executive hires: * Sean Penn to president/coo * Kyle Stein as President * Lauren Ryan-Kiyak as Senior VP-Marketing, and * Chris Jebbia as

Debra Crew, 52, who began her career as a U.S. Army intelligence officer, will become the chief executive officer of Diageo, plc. on July 1, succeeding Sir Ivan Menezes, who has decided to retire as CEO and to leave the Diageo board.  Crew will succeed Menezes on the Diageo

Wente Vineyards, America's longest, continuously operated family-owned winery, said Chairman of the Board and Fourth Generation Winegrower Carolyn Wente was selected by Dress for Success San Francisco as a 2023 Bay Area Woman in Power for its annual global campaign, Your Hour, Her Power. The Bay Area Women

Winebow snags Jo Moak from Wine & Spirits Wholesalers of America, to be senior vp/general counsel, overseeing all legal and regulatory matters, including business agreements, state and federal compliance and corporate concerns. At WSWA, Moak had been EVP/general counsel. managing internal corporate legal matters, advising on legal and