Teremana Launches 'Share the Table'
Teremana unveiled its newest campaign Share the Table, Share the Mana, which, rooted in the principle of Mana or 'Good Energy', strives to bring people together, one table at a time. As the first in a series of experiential moments, the initiative uses one of humanity's oldest gestures – inviting someone to your table – to bring people together in unexpected ways and demonstrate the power of conversation, community, and shared experience.
The campaign launched April 24 with a series of out-of-home billboards across the country, but took on a surprising twist on Abbott Kinney Blvd in Venice, Los Angeles. What appeared to be a standard billboard revealed something entirely different – a hidden installation that uncovered a bartender, drinks and an invitation to Share the Table.
"I've always believed that some of the best moments in life happen when we come together around the table. Being present, in the moment, just cool, engaging, fun or even deep conversation. Keep it real," says Teremana Tequila Founder, Dwayne Johnson. "With Share the Table, Share the Mana, we're taking that idea out into the world, creating spaces where people can connect with one another, share a great drink, and feel that energy for themselves. My hope is that people take that Mana with them, pass it on, and create even more moments like this."
Building on the spirit of that experience, Teremana® is expanding the Share the Table, Share the Mana campaign nationwide through a partnership with Timeleft, the global social app designed to bring people together in real life. Together, they are launching the Share the Table Series, a program that brings small groups together to connect over drinks at participating bars and restaurants across the country. Every Thursday from April through August, events will span 13 cities, 56 venues – bringing together thousands of people around the table, reminding us all of the importance of real world connection
"Timeleft was built on a simple belief: the most meaningful things in life all start by showing up," says Maxime Barbier, CEO and Co-Founder of Timeleft. "Starting a conversation you didn't plan, with people you didn't know, at a table you didn't pick. With Teremana, we're taking that further. Because in a world where everything is curated through a screen, sitting down with real humans and letting the moment happen. That's the radical act. That's Show Up First."
To sign up for Share the Table events in one of the participating cities, visit http://go.timeleft.com/teremana and follow on social media @teremana and @timeleft. Must be 21+ to participate. To find restaurants and bars that carry Teremana, head to teremana.com.
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