The third hour of NBC's "Today" show will originate from Sonoma County's St. Francis Winery. It will include a VIP event at the Flamingo Resort celebrating Sonoma County's maker's, and a wellness retreat will be at Bricoleur Vineyards in Windsor, Calif. The St. Francis Winery and Flamingo are both in Santa Rosa.
The show will be taped on two separate days – April 20 and 21. Attendance at the April 20 show is free, but registration is required. To attend the April 21 taping and participate in the activities requires a $150 or $250 ticket.