Truly, the Official Hard Seltzer of U.S. Soccer, is introducing Orange Slices as the U.S. Women's National Team begins its quest to clinch a three-peat win Down Under. To kick off celebrations, the brand is introducing new ways for fans to stay refreshed all tournament long.
Custom 16-ounce 4-packs of Truly Orange Slices will be available for purchase while supplies last during the world's biggest women's soccer tournament.
"Truly is the drink of choice for a younger generation – a generation that grew up cherishing the quintessential orange halftime refreshment and looking up to early USWNT changemakers. Truly Orange Slices is our way of uniting fans and capturing the nostalgia of our best days on the soccer pitch as we cheers to the inspiring future of the sport," said Matt Withington, senior director of marketing for Truly Hard Seltzer. "This is a milestone moment in our first year as the Official Hard Seltzer of U.S. Soccer, and we're excited to bring fans together and give them a taste of victory."
This summer, soccer fans will also have the opportunity to show and sip their support by raising a toast with a U.S. Soccer crested 24-ounce Truly Wild Berry in hand. The U.S. Soccer crest will also appear on 12-ounce Mixed Berry packs, giving fans the option to easily carry around and sip with friends all summer long. Additionally, Truly is inviting fans to celebrate stateside with the U.S. Soccer x Truly Bar Network or Down Under with the American Outlaws, the largest U.S. Soccer fan coalition.