Two Roads Brewing Teams with Noah Kahan on New IPA
Two Roads Brewing Co. has teamed up with Noah Kahan, a Vermont singer and songwriter who has been touted as one of 2023's biggest and best new artists, to create Northern Attitude IPA, which Collin Kennedy, director of marketing at Two Roads, describes as "a piney, resinous, 7% ABV IPA inspired by the music that Noah’s fans have come to know and love."
Two Roads and Kahan worked closely together to create Northern Attitude IPA, from taste profile to package design – all while Kahan is on tour. The beer aims to drive awareness and funds for The Busyhead Project, an organization founded by Kahan that provides resources to mental health organizations dedicated to meeting the needs of marginalized communities with both crisis care and tools for sustainable resilience.
Northern Attitude IPA will first be available at Two Roads’ Stratford, Conn. brewery on Sept. 3, but fans can also get a taste at Kahan’s upcoming concert at the Hartford HealthCare Amphitheater in Bridgeport, Conn. on Sept. 5th and the Bank of New Hampshire Pavilion on Sept. 6th and 7th. Following the concert, Northern Attitude IPA will be available in 16 oz. 4-packs at retailers within the brewery’s New England footprint, for a suggested retail price of $15.99.