Unreined Whiskey Opens Visitor's Center, Rickhouse in College Station

Unreined Whiskey today announced the grand opening of its visitor's center and rickhouse at WildHorse Ranch in College Station, Texas, taking place Saturday, Aug. 8. The Unreined rickhouse, where spirits are stored and aged, is based on traditional Kentucky-style rickhouses, offering guests a rare opportunity to step inside and experience the aging environment firsthand.

"Our goal is simple, to age exceptional whiskey in Texas while creating an experience that rivals the best distilleries in the country," said Nelson Ingram, Chief Marketing Officer & Blender. "WildHorse Ranch offers the ideal environment with a unique combination of temperature and humidity that allows our whiskey to develop rich, complex character."

Designed to bring the heritage, craftsmanship, and immersive spirit of traditional Kentucky bourbon culture to the heart of Texas, the four-story, 30,000-square-foot facility seamlessly blends production, hospitality, and experiential design. The rickhouse is engineered to optimize airflow and aging conditions, while thoughtfully designed guest spaces invite visitors to engage more deeply with the whiskey-making process.