Molson Coors Finds Flavors Sweeten Sales

Molson Coors Beverage Co. says it is seeing great success with flavors.  

Buoyed by the introduction of Simply Spiked Peach in April, the brand family has booked around $4.5 million in sales in for the four weeks that ended May 28, according to Circana, a combination of IRI and NPD. Simply Spiked Lemonade introduced its four-flavor variety pack and singles of select flavors nearly a year ago and ended 2022 as Circana’s No. 2 top new product in sales. Simply Spiked Peach is the No. 1 innovation in all of beer, according to Circana’s latest scans.

The trends are favoring Molson Coors’ hard seltzer portfolio, too. As the segment notched 13% volume growth over the four weeks that ended May 28 versus the prior period, both Topo Chico Hard Seltzer and Vizzy Hard Seltzer are on a roll, according to Circana multi-outlet and convenience store data, far outpacing the category and key competitors.

Topo Chico Hard Seltzer posted 29.5% volume growth according to Circana, while Vizzy is charging ahead, with volume sales up a striking 40.2% during that time. That’s a bright spot for a segment that’s seen significant year over year decline, but counts on a sales boost from warmer weather.

“Our brands deliver the refreshment and flavor drinkers are looking for with distinct and interesting brands that consumers are proud to bring to a party. They play in so many occasions, especially in the summer, as they’re very sessionable,” says Joy Ghosh, vp-marketing for the above premium flavor portfolio. “It’s a powerful trifecta, and that’s why consumers are continuing to reach for our brands.”