Molson Coors Beverage Co. says it is seeing great success with flavors.
Buoyed by the introduction of Simply Spiked Peach in April, the brand family has booked around $4.5 million in sales in for the four weeks that ended May 28, according to Circana, a combination of IRI and NPD. Simply Spiked Lemonade introduced its four-flavor variety pack and singles of select flavors nearly a year ago and ended 2022 as Circana’s No. 2 top new product in sales. Simply Spiked Peach is the No. 1 innovation in all of beer, according to Circana’s latest scans.
The trends are favoring Molson Coors’ hard seltzer portfolio, too. As the segment notched 13% volume growth over the four weeks that ended May 28 versus the prior period, both Topo Chico Hard Seltzer and Vizzy Hard Seltzer are on a roll, according to Circana multi-outlet and convenience store data, far outpacing the category and key competitors.
Topo Chico Hard Seltzer posted 29.5% volume growth according to Circana, while Vizzy is charging ahead, with volume sales up a striking 40.2% during that time. That’s a bright spot for a segment that’s seen significant year over year decline, but counts on a sales boost from warmer weather.
“Our brands deliver the refreshment and flavor drinkers are looking for with distinct and interesting brands that consumers are proud to bring to a party. They play in so many occasions, especially in the summer, as they’re very sessionable,” says Joy Ghosh, vp-marketing for the above premium flavor portfolio. “It’s a powerful trifecta, and that’s why consumers are continuing to reach for our brands.”