Mash & Mallow Craft Whiskey Debuts

Mash & Mallow, a new craft whiskey brand, today announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience. Inspired by the great outdoors and reminiscent of long nights beside the fire, the premium whiskey presents a smooth, smoky finish perfect for crisp fall nights ahead.

Founded by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, in partnership with Pernod Ricard, Mash & Mallow is yet another demonstration of Zamanian's commitment to pushing the boundaries of whiskey making.

"Today's whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits. Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s'mores toasted by the fire," said Zamanian. "I wanted to create a smooth whiskey that is so good you'll take it with you anytime adventure calls – from your local bar to an adventure in the great outdoors. I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors."

This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its premiere whiskey lineup, featuring two distinctive expressions: Tequila Barrel and Double Oak Barrel.

The brand's commercial support in the U.S. is led by Castle Brands. Mash & Mallow is available for purchase at select retailers in California, Colorado, Florida, Georgia, Illinois, Kentucky, Loouisiana Massachusetts, Maryland, Michigan, New  Jersey, New  York, South Carolina, Texas,  Washington State and Wisconsin. The 750ml bottle has a suggested retail price of $32.99 and is 35% ABV (70 proof).