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Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month
Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own
Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather
Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included:
* 13,040 winery events during the two-month period according
Mixly Cocktail Co. Now Mixly Beverage Co.
Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today.
The rebrand will debut ahead of the Summer