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What I'm Reading --

Joel Whitaker

Joel Whitaker

17 Jun 2026
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Wine Tariffs Threat the Real Deal

The US president has a habit of imposing tariffs on a whim, but this time he has the law on his side. (Wine-Searcher)

Fermentation science may offer new route to better lower-alcohol wine

As health-conscious consumers continue to seek lower alcohol content in their wine, scientists like Zachary Bean are working on ways to both meet this demand and make it better. (Eureka Alert)

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What I'm Reading --

Is Bronco’s business model a blueprint for the times? As California’s Wente Family Estates partners with Bronco Wine Company for its sales and distribution, Sarah Neish finds out why Bronco is increasingly supplementing its own wine production with becoming a ‘sales broker’ for other estates. (The Drinks Business)
Joel Whitaker 25 Sep 2026

What I'm Reading --

The wine industry can’t reach the “missing middle.” Discovery, accessibility, and the marketing gap in today’s landscape. (Hannah Gerstner) American Whiskey Vs Canadian Whisky: How Are They Different? Given the number of quality whiskey brands in America, it might be a little surprising to know that a good
Joel Whitaker 23 Sep 2026

What I'm Reading --

The IRS Is Cracking Down on a Favorite Way the Ultrawealthy Pass On Money One family fights $736 million gift tax bill on its GRATs while popular trusts proliferate. (Wall Street Journal) How to grab double-digit sales growth in the wine and alcohol space Traditional wine sales remain under
Joel Whitaker 21 Sep 2026

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