What I'm Reading --

Last Call in Wine Country Have California's agricultural lenders finally decided that the turnaround everyone has waited for isn’t coming anytime soon? And, having decided this, will they start to call in loans? And, if so, will that force the sales, foreclosures, and bankruptcies that the industry

The Man Behind Two Buck Chuck Said No Wine Should Cost More Than $10. He Was Half Right. The most hated man in American wine asked why an $80 bottle is worth forty times a $2 one. The research answers him, and so does his own guilty plea. (The Polished

Is Bronco’s business model a blueprint for the times? As California’s Wente Family Estates partners with Bronco Wine Company for its sales and distribution, Sarah Neish finds out why Bronco is increasingly supplementing its own wine production with becoming a ‘sales broker’ for other estates. (The Drinks Business)