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What We're Reading

What I'm Reading --

Gallo’s Winery Closures Reveal What Customers Want Beyond the Product

Wine businesses surviving a difficult market offer a lesson for every company: customers stay when they know the people behind the product. (Inc.)

The Excellence Trap: Why Prestige, Certification, and Innovation Do Not Always Pay

What Michelin stars, Italian appellations, and no-alcohol wine reveal about the economics of differentiation. (Wine Industry Advisor)

Read next

What I'm Reading --

‘I lost my entire export business overnight’: the toll of Trump’s tariffs on US wine When America thwacked tariffs on Canadian wines, Doug Frost MW, who runs Echolands Winery in Washington, lost his entire export business overnight. He fears that the aftershock for US wineries will span far past

What I'm Reading --

How El Niño Impacts a Wine Vintage This year’s “super El Niño” could be the strongest since 1950. Here’s what that means for winemakers around the world, from welcome rainfall to devastating storms. (SevenFifty Daily) Will They Come For the Official Beverage of the West? Advocates of wine

What I'm Reading --

A Corked Bottle Can Smell Muted and Taste Flat. A Screw Cap Takes That Gample Away. In 2000 a Napa winery charged $10 more for its screw-capped Cabernet. Taste what a closure controls, in 3 experiments, one under $25. (Polished Palate) How forklift technology helps beverage warehouses Yale expert

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