What I'm Reading --

Wine Is Swinging for the Fences With Sports Advertising — Is It Working?

 As Britt West, chief commercial officer of GALLO puts it, wine has a recruitment problem, and it needs to face it head-on. In looking at where the company could expand its reach, Jackson Family Wines knew it needed to find a partner with an audience that mirrored the shifting demographics of the country. That’s what led them to sports and specifically the NBA and WNBA. (VinePair)

4 Places Where Non-Alcoholic Beer Is More Popular Than In The US

Non-alcoholic beer has been making a substantial splash in the United States in recent years. America boasts one of the largest NA beer markets in the world, and low- and non-alcoholic malt beverages. Here are four countries where sipping an ice-cold non-alcoholic beer is more common than in the United States. (The Takeout)

How Social Media Propelled the ‘Cult’ Wine World Into Absurdity

We're no longer turning to auction houses for our cues. We’re not mining magazines for vintage reports or tasting scores. Instead, we’re using the internet to seek out our next “it” bottles. And as such, the modern “viral wine” represents a different beast altogether. (VinePair)