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Turning Visitors into Repeat Customers: Lessons for Mid-Atlantic Wineries
By CLAUDIA SCHMIDT and KATHY KELLY
Penn State Extension
Prioritize recent visitors and combine timely follow-up with messages tailored to customers' locations, tasting-room experiences, wine preferences, household characteristics, and interest in loyalty programs.
Those are the keys to success in turning visitors into repeat customers. But don&
Sonoma County Winegrowers Win Block Grants to Promote, Upgrade
Two grants, totaling more than $890,000, have been awarded the Sonoma County Winegrowers (SCW) and the Sonoma County Grape Growers Foundation (also known as Sonoma County Fundación de la Voz de los Viñedos) to grow the market for Sonoma County wine and to advance the "Farm of the
Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool
Consumers are increasingly encountering AI-generated ads but remain wary of whether products marketed with AI will match their descriptions, according to new research from Auros, the human network behind AI.
A new global study of 4,000 adults across the U.S., U.K., and Australia, commissioned by Auros