Who & What --

BrandMuscle promotes Robert Olivares to EVP-Beverage Alcohol.  Olivares has served in innovation, vertical growth, and customer success roles since joining this integrated local marketing organization in 2021.

Echolands Winery, Walla Walla, Wash., hires Jenna Bicknell as director of hospitality.  Among her first priorities, Bicknell will develop the customer experience at the new Echolands Mill Creek winery and visitor's center; scheduled to open to the public in 2024.  She has worked in the Walla Walla hospitality and wine sector for 16 years.