Good Morning, and Happy Friday.  It's September 15, 2023.

Saronno to Buy Majority Stake in Sagamore Spirit

Illva Saronno Holding SpA, known for the popular Italian liqueur Disaronno, said it purchased a majority stake in Sagamore Spirit and plans to move its North American headquarters to Baltimore Peninsula in South Baltimore, where Sagamore's distillery is located. The company's North American headquarters is currently in Somerset, New Jersey.

U.S. Consumers Trading Down in Wine Price Points

U.S. wine consumers are  buying less and paying less.  That's the conclusion of a Wine Market Council study investigating why this is happening and where they are going. “In the past several months, we have seen $20+ wine consumers trading down to the $10 to $19.99 category, and

Prepared Cocktails Up 38.6% in U.S. On-Premise: CGA

The popularity of prepared cocktails, such as High Noon or prepared Martinis is on the rise with US consumers. Prepared cocktails, which benefit from the convenience of serve in a can or bottle, experienced respectable growth, driven by an increase in TDP and RoS (both +20% vs. YA), according to

Dos Equis Kicks Off College Football Season with the Dos Equis CFB Tailgate Throwdown

Dos Equis, along with a panel of college football icons, want to know what your dream tailgate would be. A 6-foot-tall fondue fountain? A TV in every corner, so you don't miss a moment of the pre-game? A hype man to get your real ones psyched for the game? Your

Sagamore Spirit Launches Rye-Distillate-Based Amaro

Sagamore Spirit is innovating from grain to herb to glass, with the release of its first-ever liqueur: Sagamore Spirit Amaro. Made with the same 95% rye distillate used in Sagamore Spirit Rye Whiskey, the herbal elixir was developed to perfectly complement the brand's core line of rye whiskies. "As distillers,

Kevin Hart's Gran Coramino Tequila Partners with Philadelphia Eagles

Gran Coramino Tequila – an ultra-premium tequila founded by comedian, entertainer, and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann – today announced a multi-year partnership becoming the Official Luxury Tequila of the Philadelphia Eagles. Hart, a devoted Philadelphia Eagles fan, surprised everyone with an actual Eagle last year

Gallo Paid $85.6 Million to Buy Rombauer Vineyards

That's according to records in the Napa County Recorder's Office examined by the Napa Valley Register. Gallo had said the acquisition includes the Rombauer Vineyards brand, three winery and production facilities, two tasting rooms with vineyard views, and over 700 acres of sustainably farmed vineyards in Carneros, Atlas Peak, St.

Captain Morgan Invites NFL Fans to 'Follow the Captain' Through the NFL Season

Captain Morgan, the official spiced rum sponsor of the National Foodball League, will release a series of clues the could result in fans 21+ winning NFL prizes and experiences. Among the prizes and experiences: unforgettable performances from today's hottest artists like Bebe Rexha or Aminé, an epic watch party in

Who & What --

BrandMuscle promotes Robert Olivares to EVP-Beverage Alcohol.  Olivares has served in innovation, vertical growth, and customer success roles since joining this integrated local marketing organization in 2021. Echolands Winery, Walla Walla, Wash., hires Jenna Bicknell as director of hospitality.  

Thanks for reading. I'll be back later with the Weekly.   –  Joel