Wilson Daniels Names Gayle Bartscherer VP-Business Development

Wilson Daniels hired Gayle Bartscherer as VP-Business Development, effective April 20. Reporting to President Rocco Lombardo, Bartscherer will oversee supplier and portfolio development, both domestic and international.

Bartscherer began her tenure in the wine industry in 2000 and later joined Jackson Family Wines (2008-2022), where she advanced to the role of Senior VP-International Sales and Marketing, responsible for managing the international business for 50+ brands across 100+ global markets.

Following her leadership at JFW, Bartscherer served as Executive Vice President and Chief Marketing and DTC Officer for The Duckhorn Portfolio (2022-2024), overseeing a team of 120 people. Most recently, Bartscherer was appointed Chief Executive Officer of LiveWine, a uniquely DTC marketplace offering a sustainable new route-to-market for wineries of all scale and size.

Bartscherer's primary responsibilities as VP of Business Development will include identifying future distribution opportunities, supplier and portfolio development, portfolio strategy and management, e-commerce and digital growth, and cross-functional leadership with the National and Wholesale divisions.

Bartscherer will assume her new role from her base in Napa, Cakif,