Wine Group Hands 11 More Markets to SGWS
Wine Group and Southern Glazer's Wine & Spirits said Southern Glazer's would represent Wine Group in eight additional open markets -- District of Columbia, Florida, Indiana, Louisiana, Maryland, Oklahoma, South Carolina, and Texas – as well as the brokerage markets of Maine, Mississippi, and New Hampshire. Wine
Wine Group and Southern Glazer's Wine & Spirits said Southern Glazer's would represent Wine Group in eight additional open markets -- District of Columbia, Florida, Indiana, Louisiana, Maryland, Oklahoma, South Carolina, and Texas – as well as the brokerage markets of Maine, Mississippi, and New Hampshire.
Wine Group will begin the transition to these markets on April 1, and Southern Glazer's will assume exclusive responsibility on May 1.
“As The Wine Group’s portfolio continues to grow, our national alignment with Southern Glazer’s will not only provide us greater efficiencies to drive strong brand performance and consumer acquisition across our expanded market footprint, but will enable us to serve all our customers more efficiently,” said John Sutton, CEO, The Wine Group. “Our long and trusted relationship with Southern Glazer’s provides us great confidence in executing the next stage of our portfolio development strategy in the years to come.”