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Spirits Trends Improved in April: SipSource
Following a stronger-than-expected March, April depletion trends across beverage alcohol moderated largely as anticipated, Wine & Spirits Wholesalers of America's SipSource service reports. While 12-month trends softened month-over-month, shorter-term performance indicators provided several encouraging signs, particularly within Spirits.
Key takeaways:
* Spirits Trends
SipSource Sees Signs of Stabilization
Some premium segments may be stabilizing.
That's according to Wine & Spirits Wholesalers of America SipSource data which finds Single Malt Scotch, for example, delivered its strongest result since mid-2025 in February, with volume declines narrowing to -2.8%. While not yet a return to growth, this
A Shocker: RTDs Larger than Vodka or Whiskey in Volume
That was one of the insights Danny Brager, the industry consultant, presented to attendees at Acces Live!
To be sure, spirit-based ready-to-drink cocktails account for only 10% of all spirits dollars. But – get this – they account for "an incredible 26% of spirits volume,” said Brager. “That