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Total Bev/Al Sales Jump 20% Ahead of July 4; 4-Week Results Lag Year-Earlier
Total Alcohol dollar sales in the week ended July 4 climbed to $2.6 billionB, up +19.9% from the week ending June 27, NIQ reports. The increase likely reflects holiday-related purchasing ahead of Independence Day, while summer social occasions and FIFA World Cup viewing continuedd to support category
NIQ: Weekly Alc Sales Pull Back -- Again; But It Won't Last Forever
NIQ is reporting that during the four weeks ending June 6, Total Alcohol remained below year-ago levels. Dollar sales reached $8.7 billion, declining 4.4% vs the year-earlier level, while case volume totaled 170.8 million, down 5.9% vs a year earlier.
On a weekly basis,
Flat Sales After Memorial Day: NIQ
Total Alcohol sales trailed year earlier levels in the four weeks ended May 30, NIQ reports. Dollar sales reached $8.6B but fell 4.6% vs a year earlier, while case volume totaled $168.8, down 6.3% vs YA.
On a weekly basis, dollar sales were flat compared to