Ron Zacapa announced its partnership with the prestigious Latin American Fashion Summit (LAFS). Expanding its continued support for the creatives honored, Zacapa will double the prize value for the three winners of the coveted Designer of the Year award categories. Additionally, Zacapa announced Raul Lopez of Luarthe as the first-of-its-kind 'Visionary of the Year' distinction.
Each year, the LAFS honors Latin American designers who are changing the face of the industry in three categories: Ready to Wear Designer of the Year, Accessories Designer of the Year, and Social Impact Project of the Year. This year, Zacapa will directly contribute to supporting the growth of Latin American fashion creatives through assistance that will aid them in building engaging platforms and impactful projects for the world to discover.
Supporting communities is a core value for Zacapa, a brand that has been actively dedicated to uplifting Guatemalan communities through Petate weaving since 1999, and uniting over 700 women to date through this work. Zacapa's craft stands as a testament to its unwavering commitment to empowering a community of women who are not just employees; they are the heartbeat of Zacapa's operation. With their exceptional weaving skills, they craft the exquisite bands that infuse Zacapa bottles with their authentic Guatemalan identity. For these incredible women it is more than just a job; it can be a lifeline and a profound source of empowerment.
"The Zacapa team deeply values supporting diverse communities who have the opportunity for awe-inspiring change in the world," said Sam Salameh, vp of Zacapa at Diageo North America. "Organizations like LAFS not only celebrate the Latin American community that touches our roots, but also have the ability to recognize creatives within and do work that drives meaning to their purposeful visions. Through our partnership with LAFS, we're excited to play a part in the discovery and advancement of Latin American creatives who are changing the face of an industry."