Bulleit Frontier Whiskey opened up a new chapter of the Bulleit Pioneer Project last night with the Bulleit Limitless Lounge; a multisensory immersive bar experience in Downtown LA. The Pioneer Project is Bulleit's multi-year commitment to championing and amplifying those breaking new ground in culture.
The Bulleit Limitless Lounge reimagines what a bar could be by uniting art, design, cocktails, music, and precision projection mapping technology to create a physical space where the walls, furniture, and floor change from one breathtaking scene to another while guests sip on cocktails designed to accompany and accentuate the visual experience.
To create the four scenes which span Nature, Art, Music, and Imagination, Bulleit partnered with the immersive media artists at Optical Animal, who specialize in designing and implementing digital experiences that facilitate meaningful human interactions and push the potential of technology in art.
The Nature Scene sees a hyper-real luminescent forest grow slowly before surrounding the entire space. As the scene progresses, a dense, lush green forest sprouts up around the guests and a stream flows through the middle of the experience. As night falls in the forest the sound of insects and rain envelop the space as it builds towards the transition to the next scene.
The Nature Scene served as inspiration for a sherry cobbler style cocktail with notes of slight orange nutty notes served in a mushroom glass and on a tray with fake moss, leaves, and various nature-inspired elements.
The Art Scene immerses guests in a rich and layered audiovisual feast. The sound of an army of spray paint cans intensifies around the empty space as BoogieREZ's graffiti envelopes the whole room. Sounds of paint rollers, brushes, and an urban soundscape are interspersed with the voices of the artists talking about their creative process.
Accompanying the art scene was a spirit-forward split-based (Bulleit Bourbon and Bulleit Rye) cocktail that leaned into the art and culture of Downtown LA. The glassware included edible spray paint inspired by Downtown LA's legendary graffiti scene.