Zing Zang Expands Ties to Southern Glazer's

Zing Zang LLC, the No. 1 cocktail mix company in the U.S. and No. 1 Bloody Mary mix and Bloody Mary ready-to-drink producer, signed Southern Glazer's Wine & Spirits to represent Zing Zang in 12 new open markets and 10 Control States. That brings the total number of markets in which Southern Glazer's represents Zing Zang to 33.

“This expanded partnership will help unleash continued growth for Zing Zang,” said Brent Albertson, CEO of Zing Zang, LLC. “We are impressed with the work of the Southern Glazer’s team so far on the brand and look forward to tapping into more of their expertise, including their industry-leading Proof eCommerce platform, their national accounts reach, and their strength in the on-premise and liquor channels.

SGWS has also shown us that they can execute in non-traditional sub-channels like golf, casino, resorts, brunch, and sports venues where we see valuable consumer opportunities.”