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Joel Whitaker

Rioja Wines and Mercado Little Spain Host International Soccer, Tasting Series

Rioja, Spain's premier wine region, today announced a summer-long celebration with Mercado Little Spain to honor Spanish wine, food and soccer in the heart of New York City. From June 11 through July 19, soccer fans and food lovers alike can gather at Hudson Yards for curated

New RtD Sun Ice Tops 1,000 Cases in 1st Month, Seeks Distributors

SUN ICE, a new ready-to-drink cocktail brand, said that it has sold more than 1,000 cases during its first month on the market, driven by strong consumer demand for its combination of bold flavors, 10% ABV, and exceptional value. Unlike many traditional ready-to-drink beverages, SUN

DISCUS on Study Featured by Washinton Post

Yesterday we spent some time analyzing a paper that attempted to estimate the effect of drinking on health. That study, which had been featured in a sympathetic story in the Washington Post, was based on the study funded by the Interagency Coordinating Committee on Preventing Underage Drinking. We asked Amanda

Robinson Brown IV Elected DISCUS Chair, Joe Fortune Vice Chair

The Distilled Spirits Council of the United States (DISCUS) Board of Directors has elected Robinson Brown IV, Brown‑Forman Corp. Senior Vice President and Managing Director for USA & Canada, as chair. He succeeds Dan Leese. Joe Fortune serves as Chief Executive Officer of Mast‑Jägermeister US, where he leads

Success of Busch Light Apple Leads to Return of Busch Light Lime

Success of Busch Light Apple Leads to Return of Busch Light Lime

Busch Light Apple sold 2.3 million cases in just six weeks following its recent return to retail shelves, a 108% increase in volume from last year, Anheuser-Busch is now bringing back Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans across 28 states. Last year,

What I'm Reading

Inside the Kentucky Bourbon Trail and Why Over 2.7 Million Visitors Make the Trip Each Year A weekend in Kentucky can disappear fast if you don’t plan ahead. The Kentucky Bourbon Trail stretches across more than 60 distilleries, and the popular ones routinely book out weeks in advance.

Lucas Bols Names New Distributors

The transition from troubled Republic National Distributing Co. continues. This time it's Lucas Bols who announces new distributors: * Reyes Beverage Group: Arizona, Hawaii, Louisiana, Oklahoma, and Texas * Johnson Brothers: six new markets including Iowa, Minnesota, North Dakota, Nebraska, South Dakota, and Wisconsin. * Martignetti Companies: Alabama, Idaho, Michigan, Mississippi,