Kane's Beverage News Daily

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Joel Whitaker

What I'm Reading --

Numbers in brand names make consumers expect tastier food The inclusion of numbers in food and beverage brand names tends to make consumers expect the products will taste better and have more complex flavor profiles. Writing numbers out as words, especially those containing certain vowel sounds, enhances this effect by

U.S. GDP Disappoints, Inflation Softer Than Feared, Consumers Resiliant

The U.S. economy expanded at a slower-than-expected 1.5% annual rate in the second quarter. But a closer look show a resiliant consumer, continuing investment and softer-than-expected inflation numbers, all adding up to a further cooling in expectations the Federal Reserve Board will raise interest

David Hirsch, Sonoma Coast Pioneer, Dies at 81

David Hirsch founded Hirsch Vineyards when the foggy Sonoma Coast was considered unsuitable for viticulture. Hirsch Vineyards has supplied grapes to Williams Selyem, Kistler and Littorai — helping catapult the remote wine region to global acclaim. Read Jess Lander's excellent obituary from the San Francisco Chronicle.

Beer Industry in Expansion Territory: NBWA Beer Purchasers' Index

For the fifth consecutive month, the National Beer Wholesalers Association's Beer Purchasers' Index is in positive territory with a combined score of 51. Readings about 50 are considered to signal expansion. All segments recorded year-over-year improvements, led by FMB/seltzer (+16) and Premium Lights (+14)

What It Took for Ads to Break Through at the 2026 World Cup

The most effective ads moved beyond the traditional "on the field" and "sports bar" setting and leverage distinctive product iconography, according to Ipsos research. The landscape for attention in the World Cup is different from other major sporting events. In that highly competitive environment, many World

Beckstoffer Pulling Over 50% of North Coast Vines

Beckstoffer Vineyards plans to pull more than half its vines in Lake and Mendocino counties, California, as it plans to farm just 1,940acres, a sharp reduction from the approximately 4,000 acres it farmed at its high point. The company said it laid off 50 of its 65 employees.

Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather

Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: * 13,040 winery events during the two-month period according