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Joel Whitaker

Benriach The Sixteen Returns

Benriach The Sixteen was initially retired from the portfolio in 2016, and the iconic expression now returns with a reformulated recipe. The expression bridges the gap between the 12 and 21-year-old malts in the core lineup. To craft Benriach The Sixteen, Benriach spirit is three cask matured for

Fresh Vine Rights Offering Begin

Fresh Vine Wine, Inc. said the subscription period for the previously announced rights offering has begun. The subscription rights are non-transferable and may only be exercised during the subscription period, which will extend through 5 p.m. ET on March 9 unless extended or earlier terminated by Fresh Vine

A-B Invests $6 Million in Portsmouth Brewery to Increase Production, Innovation

The funding will go toward building a state-of-the-art can line at the Portsmouth, N.H., facility, which produces Anheuser-Busch's beer, cider and hard tea offerings. The revamped can line is expected to let the plant brew and package about 29% more beer in 2023.

Canteen Spirits Debuts Mexican-Inspired Hard Seltzer

Canteen Spirits, Austin, Texas, launches its first hard seltzer line, a Mexican-inspired, margarita-style hard seltzer now available throughout Texas. The new product is a sharp departure from the company's spirit-based RTD portfolio and will be available across the US later this spring. While the popularity

Kimo Sabe Mezcal Debuts an NFT

Kimo Sabe Mezcal launched the Kimo Sabe Mezcal Sacred Heritage Collection NFT. Available through a limited edition non-fungible token (NFT) offering, the endeavor represents a new era of bespoke, artisanal beverage craftsmanship and exemplifies Kimo Sabe’s dedication to tradition and innovation. Every bottle of Kimo Sabe 6 Year

Miller Lite, J Balvin Renew Ties; Sweeps to Cover Bar Tab

For the second year, J Balvin, the music superstar, is working with Miller Lite. This year, the partnership's sweepstakes will give away up to 10,000 free beers a week through April 30 as well as other prizes including signed merchandise. Also, Miller Lite is bringing back its

What We're Reading --

Big Soda’s Alcohol Drinks Worry Health Experts PepsiCo and Coca-Cola enter hard soda markets, causing concerns among regulators and researchers. (New York Times) How Molson Coors tackles the cost and clutter of football marketing Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped